Demo Gallery - Life in Motion: C-12 Dance Theatre - Teaser Trailer

London based dance company, C-12 Dance Theatre, fuse dance and theatre into physical performances with theatrical narratives.

Matthew Lai, Media Productions, was contracted to create a teaser "show-reel" trailer for a variety of media applications including DVD and internet. The project included the following elements:

• Collaborative storyboard concept design with C-12 Dance Theatre director Adam Towndrow.
• Digital video editing.
• Digital visual effects (light house bleed through effect).
• Soundtrack composition and recording.

Excerpt of the story board used to create the trailer

BRIGHT FLASH AND FADE

"DANCE EVOLUTION" TITLE PLATE
Title expands towards viewer providing impression of approaching the front of screen. Short set of video clips of various performances.

BRIGHT FLASH AND FADE

"WITHOUT BOUNDARIES" TITLE PLATE
Title expands towards viewer providing impression of approaching the front of screen. Longer set of video clips of various performances.

BRIGHT FLASH AND FADE

"BEGINS HERE" TITLE PLATE
Title expands towards viewer providing impression of approaching the front of screen. Photo collage, each image displayed faster and faster.

SLOW MIX FADE

FINAL LOGO
Bleed through "light house" effect through the images revealing the company logo.